July S.W.A.T. Now Available...

**Rich Lucibella** · June 12, 2002, 09:33 AM

Should be on the news stands any day. For a sneak preview: http://www.swatmagazine.com/current.htm

Personally, I think this is the best issue the Crew has put out to date. I couldn't be more proud! Cudos to Denny, Dennis, Kathy, Usen and the entire Editorial Staff. (Many thanks to Caeca for getting it up on the Web so quick!) The issue rocks!
Rich

Ledbetter · June 12, 2002, 11:19 AM

I just renewed for another two years. Great articles.

Regards.

OF · June 12, 2002, 02:53 PM

Quote:

Personally, I think this is the best issue the Crew has put out to date.

Yup.

- Gabe

Correia · June 12, 2002, 03:29 PM

Pat Roger's article was very interesting.

Rob's review was great and honest.

Awerbuck's look at the M4 was priceless.

That is as far as I've gotten.

Great issue. I just got my notice that my subscription is running out. Time to re-up.

ayf1911 · June 13, 2002, 08:19 AM

Rich,
I just subscribed(which I've been meaning to do since the SHOT Show!). Before I look to buy a July issue off a newstand, will I get it as the first issue in my subscription?
Thanks,
Allan

**Rich Lucibella** · June 13, 2002, 10:08 AM

ay-
July is hitting the stands now. Your first issue will be September (There is no August).
Thanks for the support. We promise to give you your money's worth plus!
Rich

ayf1911 · June 14, 2002, 09:14 PM

Rich,
Thanks for the reply. I'll look forward to the magazine.
Allan

Bartholomew Roberts · June 16, 2002, 03:20 PM

I have to say, the July issue was great. Thanks for putting the special offer for TFL users up Rich. I originally got the subscription because I use TFL a lot and wanted to do a favor to give back a little; not because I thought I needed it.

As it turns out, the magazine has never failed to have plenty of really good information in it and the last three have been cover-to-cover good reads. I just got my renewal notice and plan on renewing for another 2 years.

**Rich Lucibella** · June 16, 2002, 10:56 PM

Bartholemew-
Thanks for trusting us when we stepped up to the plate last year. Thanks just as much for making week 52!
Rich

Nanaimo Barr · July 4, 2002, 10:14 PM

where in North Idaho might one find this publication to peruse a copy? alas it is not on the shelves at Wally World or our other (PC) newsstand...

**Rich Lucibella** · July 5, 2002, 11:07 AM

NB-
Unfortunately, distribution is controlled by Wholesalers. You'd think we would have a site where one could locate outlets by zip.....not so in publishing. (Though I really don't know why!)

You'll not find SWAT in WalMart....we're too "tactical" for their tastes. Barnes and Noble, Borders and other major sellers carry it. Call first. Short of that, there's always the Subscription alternative.
Rich

Denny Hansen · July 5, 2002, 12:18 PM

We also have a terrific new retailer program. You might ask your local gunshop to carry it. It would be a benefit to both the shop and its customers.

Denny

OF · July 5, 2002, 12:53 PM

I'm with Bartholomew, one year later I'm in for another two. The issues just keep getting better and I read the thing cover-to-cover each month. I really look forward to each one.

Good job guys!

- Gabe

Jeff White · July 5, 2002, 03:06 PM

Rich,
I know all about the distribution thing. I posted details of the Pat Rogers carbine manipulation article to the AR15 list and had to run out an buy a couple extra copies to mail to list members who were unable to find a copy where they live.

Jeff - renewing for two more years.

**Rich Lucibella** · July 5, 2002, 09:17 PM

There's much good news on the Distribution front. When we took over S.W.A.T, sellthru was less than 30%; in many locales it was under 10% (This means the wholesalers were trashing the mag before putting it out). This was not Denny's fault....content was excellent; just a lack of management attention.

Recent figures show a sellthru of just under 50% and >60% in many areas....that's called "walkin' on water" in the publishing business! The result is that outlets and wholesalers are really taking notice. Fair is Fair: they're in the business of moving copies, not just putting them out and picking them up.

With July we saw a significant distribution uptick. In October, we'll see a major one. This is a good thing and I think we have a chance of proving that honest gun magazines can be successful on the news stand.
Rich

Don Gwinn · July 6, 2002, 10:03 PM

Of all the places to find a decent gun magazine, Shopko carries SWAT in Springfield, IL. Barnes and Noble does not. You might try a Shopko if there's one near you.

June 12, 2002, 09:33 AM	#1
Rich Lucibella Staff Join Date: October 6, 1998 Location: South Florida Posts: 10,229	July S.W.A.T. Now Available... Should be on the news stands any day. For a sneak preview: http://www.swatmagazine.com/current.htm Personally, I think this is the best issue the Crew has put out to date. I couldn't be more proud! Cudos to Denny, Dennis, Kathy, Usen and the entire Editorial Staff. (Many thanks to Caeca for getting it up on the Web so quick!) The issue rocks! Rich __________________ S.W.A.T. Magazine Weapons, Training and Tactics for the Real World Join us at TFL or at AR15.com or on Facebook Last edited by Rich Lucibella; June 12, 2002 at 12:51 PM.

June 12, 2002, 11:19 AM	#2
Ledbetter Senior Member Join Date: February 23, 2000 Location: California USA Posts: 4,533	Makes me glad I just renewed for another two years. Great articles. Regards.

June 13, 2002, 10:08 AM	#6
Rich Lucibella Staff Join Date: October 6, 1998 Location: South Florida Posts: 10,229	ay- July is hitting the stands now. Your first issue will be September (There is no August). Thanks for the support. We promise to give you your money's worth plus! Rich __________________ S.W.A.T. Magazine Weapons, Training and Tactics for the Real World Join us at TFL or at AR15.com or on Facebook

June 16, 2002, 10:56 PM	#9
Rich Lucibella Staff Join Date: October 6, 1998 Location: South Florida Posts: 10,229	Bartholemew- Thanks for trusting us when we stepped up to the plate last year. Thanks just as much for making week 52! Rich __________________ S.W.A.T. Magazine Weapons, Training and Tactics for the Real World Join us at TFL or at AR15.com or on Facebook

July 4, 2002, 10:14 PM	#10
Nanaimo Barr Senior Member Join Date: May 4, 2001 Location: North Idaho Posts: 1,024	where in North Idaho might one find this publication to peruse a copy? alas it is not on the shelves at Wally World or our other (PC) newsstand... __________________ "Question that Regulation, you might be suprised to find out it's Illegal"

June 12, 2002, 03:29 PM	#4
Correia Senior Member Join Date: December 3, 1998 Location: SLC Utah Posts: 3,740	Pat Roger's article was very interesting. Rob's review was great and honest. Awerbuck's look at the M4 was priceless. That is as far as I've gotten. Great issue. I just got my notice that my subscription is running out. Time to re-up.

June 13, 2002, 08:19 AM	#5
ayf1911 Junior Member Join Date: January 2, 2001 Posts: 3	Rich, I just subscribed(which I've been meaning to do since the SHOT Show!). Before I look to buy a July issue off a newstand, will I get it as the first issue in my subscription? Thanks, Allan

June 14, 2002, 09:14 PM	#7
ayf1911 Junior Member Join Date: January 2, 2001 Posts: 3	Rich, Thanks for the reply. I'll look forward to the magazine. Allan

June 16, 2002, 03:20 PM	#8
Bartholomew Roberts member Join Date: June 12, 2000 Location: Texas and Oklahoma area Posts: 8,462	I have to say, the July issue was great. Thanks for putting the special offer for TFL users up Rich. I originally got the subscription because I use TFL a lot and wanted to do a favor to give back a little; not because I thought I needed it. As it turns out, the magazine has never failed to have plenty of really good information in it and the last three have been cover-to-cover good reads. I just got my renewal notice and plan on renewing for another 2 years.

July 5, 2002, 11:07 AM	#11
Rich Lucibella Staff Join Date: October 6, 1998 Location: South Florida Posts: 10,229	NB- Unfortunately, distribution is controlled by Wholesalers. You'd think we would have a site where one could locate outlets by zip.....not so in publishing. (Though I really don't know why!) You'll not find SWAT in WalMart....we're too "tactical" for their tastes. Barnes and Noble, Borders and other major sellers carry it. Call first. Short of that, there's always the Subscription alternative. Rich __________________ S.W.A.T. Magazine Weapons, Training and Tactics for the Real World Join us at TFL or at AR15.com or on Facebook

July 5, 2002, 12:18 PM	#12
Denny Hansen Staff Emeritus Join Date: June 29, 2001 Location: Prescott Valley, AZ Posts: 2,422	We also have a terrific new retailer program. You might ask your local gunshop to carry it. It would be a benefit to both the shop and its customers. Denny __________________ S.W.A.T. Magazine Weapons, Training and Tactics for the Real World Join us at TFL or at AR15.com or on Facebook

July 5, 2002, 12:53 PM	#13
OF Senior Member Join Date: April 11, 2000 Posts: 2,239	I'm with Bartholomew, one year later I'm in for another two. The issues just keep getting better and I read the thing cover-to-cover each month. I really look forward to each one. Good job guys! - Gabe

July 5, 2002, 03:06 PM	#14
Jeff White Senior Member Join Date: October 29, 1998 Location: Kinmundy, IL, USA Posts: 1,397	Rich, I know all about the distribution thing. I posted details of the Pat Rogers carbine manipulation article to the AR15 list and had to run out an buy a couple extra copies to mail to list members who were unable to find a copy where they live. Jeff - renewing for two more years.

July 5, 2002, 09:17 PM	#15
Rich Lucibella Staff Join Date: October 6, 1998 Location: South Florida Posts: 10,229	Sellthru % = % of Mags placed on Stands that wind up bought. There's much good news on the Distribution front. When we took over *S.W.A.T, sellthru was less than 30%; in many locales it was under 10% (This means the wholesalers were trashing the mag before putting it out). This was not Denny's fault....content was excellent; just a lack of management attention. Recent figures show a sellthru of just under 50% and >60% in many areas....that's called "walkin' on water" in the publishing business! The result is that outlets and wholesalers are really taking notice. Fair is Fair: they're in the business of moving* copies, not just putting them out and picking them up. With July we saw a significant distribution uptick. In October, we'll see a *major* one. This is a good thing and I think we have a chance of proving that honest gun magazines can be successful on the news stand. Rich __________________ S.W.A.T. Magazine Weapons, Training and Tactics for the Real World Join us at TFL or at AR15.com or on Facebook

July 6, 2002, 10:03 PM	#16
Don Gwinn Staff Emeritus Join Date: March 9, 2000 Location: Virden, IL Posts: 5,917	Of all the places to find a decent gun magazine, Shopko carries SWAT in Springfield, IL. Barnes and Noble does not. You might try a Shopko if there's one near you. __________________ ---------------------------------------------------------------------------------------------------------- Don Gwinn: Chicago Gun Rights Examiner