Name that E-Zine and Win 1 Year of S.W.A.T. !!!

**Rich Lucibella** · August 13, 2002, 07:43 PM

By popular demand, we've put together what we're currently calling the S.W.A.T. Sampler. A downloadable collection of features and columns from the most recent issue. Kinda like a free Teaser, if you will.

Here's what we need:
- Honest feedback
- A Permanent Name for the product.

Winner gets a free 1 year subscription.

The July 2002 "Sampler" is available at http://www.swatmagazine.com/shop/cgi...cat&ref=cat_03
Rich

Correia · August 14, 2002, 02:51 PM

You already say it in the intro, but SWAT: Test Drive is kind of cool.

SWAT: Flash Bang.
SWAT: Slice The Pie.

SWAT: Recondo.
SWAT: Scout.
SWAT: Forward Observer.
SWAT: Dynamic Entry.

I actually like DYNAMIC ENTRY the best. Get it? Entry? (free intro) He he he.

Damn I'm clever.

Correia · August 14, 2002, 03:02 PM

or just thought of:

SWAT: On Point.
SWAT: Pointman.
SWAT: On The Sharp End

Just trying to think of things that have sound like they describe an introduction or something.

MrMurphy · August 14, 2002, 05:14 PM

How about SWAT: Dynamic Entry........ You get dropped into it all at once.

"SWAT: The Free Lunch" (since there is no such thing as a free lunch, but in this case, there is......)

garrettwc · August 14, 2002, 11:09 PM

SWAT: Recon Briefing!

You have reconned the print version and are briefing potential new subscribers on what's there.

OF · August 14, 2002, 11:50 PM

The SWAT Abstract

SWAT: In Brief

The SWAT Primer

SWAT: The Carbine Edition

(is that car-been or car-byne?

)

- Gabe

**Denny Hansen** · August 15, 2002, 12:11 AM

Gabe-
GI Car-been
Saddle Car-byne
I'm consistent in my inconsistencies

C.R.Sam · August 15, 2002, 01:52 AM

SWAT LITE
INSTASWAT

Sam

ACP230 · August 15, 2002, 09:20 AM

You could call it the SWAT Magazine "Speedloader."

**Rich Lucibella** · August 15, 2002, 10:17 AM

Boy, you'se guys are Mercenary! Everyone's going straight for the prize!

Some great ideas....the SpeedLoader, huh? Hmmmm.

Now how' bout including some comments on the idea itself? The look; the download.

Rich

Correia · August 15, 2002, 12:05 PM

Rich, can't help it. I'm of Portugese ancestory. Mercenaryism is in my blood.

Kirk Keller · August 15, 2002, 02:28 PM

Swat: First Strike
Swat: First Response
Swat: On Target
Swat: The X-Ring
Swat: One Shot Stop
Swat: Bullseye
Swat: From the Ready
Swat: Auto Prime
Swat: Reload
Swat: Cadet
Swat: Muzzle Flash
Swat: Straight Shot
Swat: Mini Me

Swat: Tactile Response
Swat: The Essential Extracts
Swat: Napalm in The Morning

Swat: Tactical Compendium (Somebody had to say tactical...)
Swat: Compendium
Swat: Rapid Fire
Swat: Condensed
Swat: Abridged
Swat: Abridged over the river Kwai

So many possibilities, so little time...

The Look: I like it a lot. Great use of white space and good graphics. Articles are well written and timely.

The download: A bit heavy for those non broadband consumers, but worth it once it gets there.

kobun · August 15, 2002, 04:15 PM

OK, I'll take a shot at it:
SWAT: The one click stop.

About the issue:
I liked what I read. Looking even more forward for my first issue.

Kobun

C.R.Sam · August 17, 2002, 12:15 AM

Easy to remember...
www.SWAT
or
www.S.W.A.T.

If title and addy the same...
No thinkin required.

Sam

KenPaul · August 17, 2002, 03:09 AM

SWAT: Condition Three

The preview site gives them the option of going to Condition One.

SWAT: Tactical Overview
SWAT: Tactical Preview
SWAT: Tactical Briefing
SWAT: Mission Briefing
SWAT: In The Crosshairs
SWAT: Target Acquisition (or some variation like Acquiring The Target, etc...)
SWAT: Test Fire (or Test Fire Edition)
SWAT: Rookie Edition

Ken

**Rich Lucibella** · August 17, 2002, 03:32 AM

Rookie Addition.....
Hmmmm...has a certain marketing appeal.

Nah...too "COP"!

Rich

**Rich Lucibella** · August 17, 2002, 03:33 AM

S.W.A.T. Extraction
S.W.A.T. Extract

**Mal H** · August 17, 2002, 08:40 AM

The Mini S.W.A.T. Edition
S.W.A.T. Light

Kirk Keller · August 17, 2002, 10:59 AM

S.W.A.T. Wired
S.W.A.T. Primed
S.W.A.T. Prime
S.W.A.T. Short Round
S.W.A.T. Kurz
Nectar of S.W.A.T.
S.W.A.T. E-Rounds
S.W.A.T. E-Loader
S.W.A.T. E-Loaded
S.W.A.T. E-Extract
S.W.A.T. E-Editon
S.W.A.T. E-Firing Line

My head hurts...

And Rich, if you go with S.W.A.T. Extract, I may have to wrestle you for the subscription... see my earlier post.

**Rich Lucibella** · August 17, 2002, 12:41 PM

You're right. You own that one.
Rich

Justin · August 19, 2002, 08:02 PM

Rich-
Thanks for offering the sampler issue.
Ok, honest feedback...

The content is excellent, no complaints at all.

Depending on how many resources you want to use on the sample each month, you might want to consider dumping the .PDF format and going with a more web-friendly format similar to the news articles on the websites for places like FOX News, MSNBC, etc.

For an example, look at the layout of the article here:
FOX News article (Nevermind the content.)

This will result in a layout that doesn't look like the magazine page, but will be easier to read onscreen.

You might also consider making the table of contents clickable, so if I want to skip right to the article on WWI pistols, all I need to do is click on it.

I think that acrobat files are great for stuff that you download and print out, but it's hard to read onscreen.
.PDF's can also take awhile to download, especially if the file is just exported directly from the magazine layout program.

Of course, doing this is going to be more effort than just exporting a PDF, and I don't know if you have someone at the SWAT office who would be willing to act as the monthly SWAT sampler print-to-web translator.
Besides, you may not want to invest the time/resources/money into something that doesn't directly make money.

You could, however, offset some of those costs by offering advertising to companies who want to appear in the online edition. The advantage for them would be that you could include a link that goes directly from the advertisement to their website.

As for ideas for the title, how about some of these:

eSWAT
iSWAT
dSWAT
SW@T
or, something like this:
sw@t (the lowercase italics hopefully hinting at the abbreviated nature of the content.)

Ok, that's all I can think of right now.

**Rich Lucibella** · August 20, 2002, 09:18 AM

Caliban-
Thanks for the time and input.

What you're referencing on Fox is simple HTML. The conversion from PDF to HTML is, as you note time consuming. Additionally, the Sampler needs to be an accurate representation of what the full (paid) download looks like. So, if we converted one, we'd really have to convert the other. That would, indeed, be a lot of work.

As to the links from the Index, I agree. Expect it next issue....also we'll try to get all www addresses to become live" links. I'm not real big on hitting our advertisers up for money...I'd prefer to offer this as a perk.

Thanks much.
Rich

hansolo · August 21, 2002, 06:03 PM

FLY- S.W.A.T.er

S.W.A.T.'s Happening!

S.W.A.T. 's up?

S.W.A.T. call

IT'S.W.A.T.

S.W.A.T. are YOU lookin' at?

Kirk Keller · August 21, 2002, 08:47 PM

S.W.A.T. did you say? S.W.A.T. are you trying to pull off here? S.W.A.T. the hell was that anyway?

kanak · August 22, 2002, 03:35 PM

How about:

S.W.A.T. Insider

S.W.A.T. Sneek Peek

S.W.A.T.: The Overview

August 13, 2002, 07:43 PM	#1
Rich Lucibella Staff Join Date: October 6, 1998 Location: South Florida Posts: 10,130	Name that E-Zine and Win 1 Year of S.W.A.T. !!! By popular demand, we've put together what we're currently calling the S.W.A.T. Sampler. A *downloadable* collection of features and columns from the most recent issue. Kinda like a free Teaser, if you will. Here's what we need: - Honest feedback - A Permanent Name for the product. Winner gets a free 1 year subscription. The July 2002 "Sampler" is available at http://www.swatmagazine.com/shop/cgi...cat&ref=cat_03 Rich __________________ S.W.A.T. Magazine Weapons, Training and Tactics for the Real World Join us at TFL or at AR15.com or on Facebook Last edited by Rich Lucibella; August 17, 2002 at 12:36 AM.

August 14, 2002, 05:14 PM	#4
MrMurphy Member Join Date: August 13, 2002 Location: Texas Posts: 92	How about SWAT: Dynamic Entry........ You get dropped into it all at once. "SWAT: The Free Lunch" (since there is no such thing as a free lunch, but in this case, there is......) __________________ Every Man Dies. Not Every Man Truly Lives.

August 15, 2002, 12:11 AM	#7
Denny Hansen Staff Join Date: June 29, 2001 Location: Prescott Valley, AZ Posts: 2,342	Gabe- GI Car-been Saddle Car-byne I'm consistent in my inconsistencies __________________ S.W.A.T. Magazine Weapons, Training and Tactics for the Real World Join us at TFL or at AR15.com or on Facebook

August 15, 2002, 09:20 AM	#9
ACP230 Senior Member Join Date: October 19, 2000 Posts: 708	You could call it the SWAT Magazine "Speedloader." __________________ "To disarm the people (is) the best & most effectual way to enslave them." George Mason.

August 15, 2002, 10:17 AM	#10
Rich Lucibella Staff Join Date: October 6, 1998 Location: South Florida Posts: 10,130	Boy, you'se guys are Mercenary! Everyone's going straight for the prize! Some great ideas....the SpeedLoader, huh? Hmmmm. Now how' bout including some comments on the idea itself? The look; the download. Rich __________________ S.W.A.T. Magazine Weapons, Training and Tactics for the Real World Join us at TFL or at AR15.com or on Facebook

August 14, 2002, 02:51 PM	#2
Correia Senior Member Join Date: December 3, 1998 Location: SLC Utah Posts: 3,741	You already say it in the intro, but SWAT: Test Drive is kind of cool. SWAT: Flash Bang. SWAT: Slice The Pie. SWAT: Recondo. SWAT: Scout. SWAT: Forward Observer. SWAT: Dynamic Entry. I actually like DYNAMIC ENTRY the best. Get it? Entry? (free intro) He he he. Damn I'm clever.

August 14, 2002, 03:02 PM	#3
Correia Senior Member Join Date: December 3, 1998 Location: SLC Utah Posts: 3,741	or just thought of: SWAT: On Point. SWAT: Pointman. SWAT: On The Sharp End Just trying to think of things that have sound like they describe an introduction or something.

August 14, 2002, 11:09 PM	#5
garrettwc Senior Member Join Date: October 3, 2001 Posts: 641	SWAT: Recon Briefing! You have reconned the print version and are briefing potential new subscribers on what's there.

August 14, 2002, 11:50 PM	#6
OF Senior Member Join Date: April 12, 2000 Posts: 2,239	The SWAT Abstract SWAT: In Brief The SWAT Primer SWAT: The Carbine Edition (is that car-been or car-byne? ) - Gabe

August 15, 2002, 01:52 AM	#8
C.R.Sam Senior Member Join Date: October 30, 1999 Location: Dewey, AZ Posts: 12,864	SWAT LITE INSTASWAT Sam

August 15, 2002, 12:05 PM	#11
Correia Senior Member Join Date: December 3, 1998 Location: SLC Utah Posts: 3,741	Rich, can't help it. I'm of Portugese ancestory. Mercenaryism is in my blood.

August 15, 2002, 02:28 PM	#12
Kirk Keller Senior Member Join Date: December 13, 2001 Location: NC Posts: 808	Swat: First Strike Swat: First Response Swat: On Target Swat: The X-Ring Swat: One Shot Stop Swat: Bullseye Swat: From the Ready Swat: Auto Prime Swat: Reload Swat: Cadet Swat: Muzzle Flash Swat: Straight Shot Swat: Mini Me Swat: Tactile Response Swat: The Essential Extracts Swat: Napalm in The Morning Swat: Tactical Compendium (Somebody had to say tactical...) Swat: Compendium Swat: Rapid Fire Swat: Condensed Swat: Abridged Swat: Abridged over the river Kwai So many possibilities, so little time... The Look: I like it a lot. Great use of white space and good graphics. Articles are well written and timely. The download: A bit heavy for those non broadband consumers, but worth it once it gets there. __________________ Proud TFL Alumnus

August 15, 2002, 04:15 PM	#13
kobun Senior Member Join Date: February 17, 2002 Location: On top of a big pile of ammo Posts: 148	OK, I'll take a shot at it: SWAT: The one click stop. About the issue: I liked what I read. Looking even more forward for my first issue. Kobun __________________ "A broken heart heals faster than two broken knee-caps"

August 17, 2002, 12:15 AM	#14
C.R.Sam Senior Member Join Date: October 30, 1999 Location: Dewey, AZ Posts: 12,864	Easy to remember... www.SWAT or www.S.W.A.T. If title and addy the same... No thinkin required. Sam

August 17, 2002, 03:09 AM	#15
KenPaul Senior Member Join Date: November 2, 2000 Location: Reno, NV Posts: 204	SWAT: Condition Three The preview site gives them the option of going to Condition One. SWAT: Tactical Overview SWAT: Tactical Preview SWAT: Tactical Briefing SWAT: Mission Briefing SWAT: In The Crosshairs SWAT: Target Acquisition (or some variation like Acquiring The Target, etc...) SWAT: Test Fire (or Test Fire Edition) SWAT: Rookie Edition Ken __________________ God so values liberty that He gave us all the free will to look Him in the eye and tell Him to take a hike. If liberty is that important to God, it should be that important to us all.

August 17, 2002, 03:32 AM	#16
Rich Lucibella Staff Join Date: October 6, 1998 Location: South Florida Posts: 10,130	Rookie Addition..... Hmmmm...has a certain marketing appeal. Nah...too "COP"! Rich __________________ S.W.A.T. Magazine Weapons, Training and Tactics for the Real World Join us at TFL or at AR15.com or on Facebook

August 17, 2002, 03:33 AM	#17
Rich Lucibella Staff Join Date: October 6, 1998 Location: South Florida Posts: 10,130	*S.W.A.T.* Extraction *S.W.A.T.* Extract __________________ S.W.A.T. Magazine Weapons, Training and Tactics for the Real World Join us at TFL or at AR15.com or on Facebook

August 17, 2002, 08:40 AM	#18
Mal H Staff Join Date: March 20, 1999 Location: Somewhere in the woods of Northern VA Posts: 14,080	The Mini S.W.A.T. Edition S.W.A.T. Light

August 17, 2002, 10:59 AM	#19
Kirk Keller Senior Member Join Date: December 13, 2001 Location: NC Posts: 808	S.W.A.T. Wired S.W.A.T. Primed S.W.A.T. Prime S.W.A.T. Short Round S.W.A.T. Kurz Nectar of S.W.A.T. S.W.A.T. E-Rounds S.W.A.T. E-Loader S.W.A.T. E-Loaded S.W.A.T. E-Extract S.W.A.T. E-Editon S.W.A.T. E-Firing Line My head hurts... And Rich, if you go with S.W.A.T. Extract, I may have to wrestle you for the subscription... see my earlier post. __________________ Proud TFL Alumnus

August 17, 2002, 12:41 PM	#20
Rich Lucibella Staff Join Date: October 6, 1998 Location: South Florida Posts: 10,130	You're right. You own that one. Rich __________________ S.W.A.T. Magazine Weapons, Training and Tactics for the Real World Join us at TFL or at AR15.com or on Facebook

August 19, 2002, 08:02 PM	#21
Justin Senior Member Join Date: October 24, 2000 Location: Colorado Springs Posts: 1,641	Rich- Thanks for offering the sampler issue. Ok, honest feedback... The content is excellent, no complaints at all. Depending on how many resources you want to use on the sample each month, you might want to consider dumping the .PDF format and going with a more web-friendly format similar to the news articles on the websites for places like FOX News, MSNBC, etc. For an example, look at the layout of the article here: FOX News article (Nevermind the content.) This will result in a layout that doesn't look like the magazine page, but will be easier to read onscreen. You might also consider making the table of contents clickable, so if I want to skip right to the article on WWI pistols, all I need to do is click on it. I think that acrobat files are great for stuff that you download and print out, but it's hard to read onscreen. .PDF's can also take awhile to download, especially if the file is just exported directly from the magazine layout program. Of course, doing this is going to be more effort than just exporting a PDF, and I don't know if you have someone at the SWAT office who would be willing to act as the monthly SWAT sampler print-to-web translator. Besides, you may not want to invest the time/resources/money into something that doesn't directly make money. You could, however, offset some of those costs by offering advertising to companies who want to appear in the online edition. The advantage for them would be that you could include a link that goes directly from the advertisement to their website. As for ideas for the title, how about some of these: eSWAT iSWAT dSWAT SW@T or, something like this: *sw@t* (the lowercase italics hopefully hinting at the abbreviated nature of the content.) Ok, that's all I can think of right now.

August 20, 2002, 09:18 AM	#22
Rich Lucibella Staff Join Date: October 6, 1998 Location: South Florida Posts: 10,130	Caliban- Thanks for the time and input. What you're referencing on Fox is simple HTML. The conversion from PDF to HTML is, as you note time consuming. Additionally, the Sampler needs to be an accurate representation of what the full (paid) download looks like. So, if we converted one, we'd really have to convert the other. That would, indeed, be a lot of work. As to the links from the Index, I agree. Expect it next issue....also we'll try to get all www addresses to become live" links. I'm not real big on hitting our advertisers up for money...I'd prefer to offer this as a perk. Thanks much. Rich __________________ S.W.A.T. Magazine Weapons, Training and Tactics for the Real World Join us at TFL or at AR15.com or on Facebook

August 21, 2002, 06:03 PM	#23
hansolo Senior Member Join Date: June 30, 2002 Location: Desert Hot Springs, CA Posts: 503	Name that E-Zine FLY- S.W.A.T.er S.W.A.T.'s Happening! S.W.A.T. 's up? S.W.A.T. call IT'S.W.A.T. S.W.A.T. are YOU lookin' at?

August 21, 2002, 08:47 PM	#24
Kirk Keller Senior Member Join Date: December 13, 2001 Location: NC Posts: 808	hansolo S.W.A.T. did you say? S.W.A.T. are you trying to pull off here? S.W.A.T. the hell was that anyway? __________________ Proud TFL Alumnus

August 22, 2002, 03:35 PM	#25
kanak Junior Member Join Date: August 10, 2000 Location: Hawaii Posts: 14	How about: S.W.A.T. Insider S.W.A.T. Sneek Peek S.W.A.T.: The Overview __________________ kanak