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There's an interesting takeaway regarding turnout.
Most Coloradans vote by mail, but for the recall election, they had to vote in person. This took a lot of casual voters out of the pool, and it became a battle of those who were emotionally invested and personally involved. The question became "who can do a better job of motivating those people?"
It turns out that was the NRA and Pueblo Freedom & Rights. PFR was consistently ignored and shut out by Giron, and that lent emotional credibility to a cause that was already a hot-button for many.
So, despite an 8:1 disadvantage in funding, focusing and motivating a core group of believers worked.
Will it work elsewhere? That's hard to tell. Are there larger strategic lessons here? Absolutely.
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Sometimes it’s nice not to destroy the world for a change.
--Randall Munroe
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