If I were a customer of Dick's, I go into the store and make my opinion known to the manager and ask how to contact corporate. Losing sales will cause them pause at the very least.
If after that they still want to follow this path, then take your business elsewhere.
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NRA Chief Range Safety Officer, Home Firearms Safety, Pistol and Rifle Instructor
“Today, we need a nation of Minutemen, citizens who are not only prepared to take arms, but citizens who regard the preservation of freedom as the basic purpose of their daily life......” President John F. Kennedy
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