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Again, virtually every magazine and organization of which I've ever been a member has done that.
They like it when they get your money early.
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I receive NRA and ILA solicitations frequently to contribute money or upgrade my membership (perhaps because of, rather than despite, the fact that I am a life member). My hunting and firearms magazine subscriptions produce renewal solicitations regularly. It appears many of these come from a company (or perhaps multiple companies) that provide subscription/membership services to publishers/organizations. Not much different than continual email advertising from businesses, e.g., Cabela's, Bass Pro, Best Buy, etc.