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Glenn E. Meyer · December 2, 2008, 04:15 PM

This is a classic discussion of the two routes to persuasion - standard in psych, business or marketing.

Google it - for instance:

http://www.ciadvertising.org/studies...pagethree.html

and see many more lectures on it.

The emotional route is easier for most. BTW, IMHO - it is a risk for the RKBA.

Very powerful images of dead kids may have more impact that some RKBA advocate discussing why he should own the same 'assault' rifle that a nut used.

Read up a bit before you try the emotional appeal.

December 2, 2008, 04:15 PM	#15
Glenn E. Meyer Senior Member Join Date: November 17, 2000 Posts: 20,064	This is a classic discussion of the two routes to persuasion - standard in psych, business or marketing. Google it - for instance: http://www.ciadvertising.org/studies...pagethree.html and see many more lectures on it. The emotional route is easier for most. BTW, IMHO - it is a risk for the RKBA. Very powerful images of dead kids may have more impact that some RKBA advocate discussing why he should own the same 'assault' rifle that a nut used. Read up a bit before you try the emotional appeal. __________________ NRA, TSRA, IDPA, NTI, Polite Soc. - Aux Armes, Citoyens