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Old March 10, 2014, 10:06 AM   #39
Eppie
Senior Member
 
Join Date: January 7, 2010
Location: Houston, TX
Posts: 802
We're way off topic here.

BUT, I'm more likely to believe my marketing text books and professors than snopes (if it's on the internet it must be true...)

The fact that it was changed to Caribe speak volumes. Names do make a difference, any marketing and psychology major will tell you that. Just talk to anyone that does marketing research

I believe one of the reasons the 6 SLR is doing so well is because it is because it has Super in its name and it is easy to remember. Just like it's easier to remember 6 CM than .243 Egolf Improved. Marketing it's all about getting noticed and getting the customer to remember so they can ask for it by NAME.

The fact that I got confused between 6AI and .243AI is also proof that names make a difference. We all know that 6mm and .243 are the same thing, it was logic that confused me. NAMES make a difference.

There was an Italian restaurant in Houston called Crapito's Italian Restaurant. It had excellent food, but his owner Joe Crapito didn't see how it may impact the a customer's decision to dine there. Well it's not in business anymore.
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Last edited by Eppie; March 10, 2014 at 10:21 AM.
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