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Old January 16, 2014, 11:17 PM   #2
PVL
Senior Member
 
Join Date: February 20, 2013
Posts: 169
The Stevens was in the same price range as the Axis, but was of higher quality and thus was less profitable.

Same as the deal with incandescent lightbulbs. The profit margin was smaller, so GE wanted to eliminate them.

In both cases, the item with the smaller profit margin had to go, in GE's case with government collusion.
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