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You would need something that set you apart from other ranges and would bing in business from other than just the immidiate area.
For example having a nice skeet/trap range that offered a wobble shoot or a course. That same range could host 4-H shoots and recieve state recognition as well. For something like an indoor range being able to rent and shoot exotic firearms such as a full auto MP5 or a PS90 could be a selling point. An outdoor rifle range might set up a long range area where customers could pay X amount of money to shoot a magazines worth of .50 BMG through a Barret M107 or .338 Lapua from an M98 at bowling pins (or something like that).
Creativity and innovation is was what will bring success, I'm a firm believer of that.
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