Kimber spending a lot of $ on ads or PR/marketing does NOT directly mean all their 1911a1 series pistols will be high quality.
At one point, in the mid 2000s, Kimber America did sell more 1911 type single action models than any other major factory(ParaUSA, Colt, S-A, Taurus, S&W, etc). Their QC and customer satisfaction seems to have gone down in the last 5 years or so.
Another point about ads; in the 1980s(before the web or digital media), Smith & Wesson ran a print ad crowing about Ruger's use of thick steel parts in it's DA revolvers. Mainly saying the L frame 686/586 revolvers used better steel/fabrication.
S&W used a thick hamburger shaped like a GP100. It was a wierd ad that really made no sense. Wouldnt you want a double action revolver to be designed(thick) to safely handle magnum rounds? I know I would.
Clyde