I'd be quite surprised if Les Baer's operation is paying a television production company to prominently display its product(s) being used in the filming of multiple murders. Though product placement is ubiquitous and a fact of life in the television and motion picture production industry, I doubt this is a case of it here - for if it was, it would be far more likely to be a brand/manufacturer moving a lot more units than Baer!
My guess is that a scriptwriter is either an enthusiast or asked an enthusiast to give him the name of one or more top-end builders, and Baer's came up.
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