The value of any shotgun from the lowliest single-shot to the fanciest double gun is a combination of the cost of the component parts and value of the time and talent of the people who made the gun.
Sure you can slap on the same parts as Wilson for less but how does the potential buyer know that the person who did the work knew what he was doing? Backyard Bubbas abound while Wilson has earned a reputation for competent work. What you are paying extra for is the time, talent and experience of the people who modified the gun.
Whether that is worth it to you is up to you. But don't let the people who understand price more than value deter you from buying a gun that while expensive compared to a stock gun has been improved by people who know what they are doing and have proven it.
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