The Firing Line Forums - View Single Post - Why on earth did Ruger abandon the Old Army!

**4V50 Gary** · February 2, 2013, 08:27 PM

If anything killed it, it was marketing. Marketing would forecast what the consumer market wanted and what was on hand. They would then schedule the production. This was what I was told when I used to take the Ruger Armourers' schools at the factory.

The volume was probably not there to justify the production set up costs. More money could be had in making other things. Businesses are there to make money, not lose it.

February 2, 2013, 08:27 PM	#43
4V50 Gary Staff Join Date: November 2, 1998 Location: Colorado Posts: 21,831	If anything killed it, it was marketing. Marketing would forecast what the consumer market wanted and what was on hand. They would then schedule the production. This was what I was told when I used to take the Ruger Armourers' schools at the factory. The volume was probably not there to justify the production set up costs. More money could be had in making other things. Businesses are there to make money, not lose it. __________________ Vigilantibus et non dormientibus jura subveniunt. *Molon Labe!*