Please excuse my bigotry but I can afford pretty much any brand of loading equipment I want.
I figure for the loading I do it doesn't really matter, almost all my equipment will quite likely outlast me. I've invested a fair amount in RCBS, Dillon, Hornady, Lyman et al but I can't get through a loading session without Lee products. If I were to buy a turret or single stage press today it would most likely be a Lee. Considering the cost of factory ammo, the relative cost of reloading equipment and the durability of quality equipment I feel I should buy the best equipment money can buy, quite often it's Lee.