I don't know if I'd call this a win. The main reason they use the SS# is to help prevent your ID from getting mixed up with someone else's. Tons of people get denied during a nics check because someone with the same name has a felony. Then they have to go through an annoying process to get approved. People who provide their SS# are a lot less likely to have this problem. I guess it's nice you have a choice now, just don't see the big deal. You can't even get a credit card these days without giving your SS# :P .
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