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It is more about sending a message to any place that posts. If we get this one to change their minds the next is less likely to discriminate knowing the whole will stand together.
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If the whole stands together. The percentage of gun owners who will actually
do something about this is very small. I've been around long enough to tell you that maybe 5-10% of gun owners actually take even the most miniscule action at any point in their lives about 2nd Amendment issues.
From the standpoint of management, active gun owners make up a very small percentage of their clientele, possibly no more than those who would protest a requirement that customers wear shoes. The call center will receive a few calls, most of which will be filled with vitriol and negativity, and management will see no need to change their policy.
A better approach would be to approach someone in the local office directly, and to make our case calmly and with civility. A bunch of folks shouting, "from my cold dead hands you food sucks anyway!" and hanging up isn't going to convince them.