I guess I also fall into the group that agreed with general idea of the message, but found the add to be a bit distasteful/counterproductive. I thought the NRA did a fantastic job in the aftermath of Sandy Hook by staying above it, and I thought the first press conference went very well, and hopefully they'll get back up onto the high road.
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I will also remind everyone that the NRA is always being tagged as being compromising and not hardcore enough, well now they are pulling out all the stops
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I do not know anyone - aside from a few extremely advocate gun owners - who thinks that the NRA is too compromising. And that's certainly not going to be the opinion of anyone who's on the fence about gun control.
60% of Americans don't own guns, and those are the people we need to be trying to get onto our side. A message that's going to appeal primarily to anti-Obama gun owners is kind of a waste of time.