These things happen from time to time. Someone convinces the gun & ammo makers to introduce a new cartridge and guns to chamber it.
Occasionally, we get something that performs significantly better that the standard cartridges of the day, be it in raw power, delivery platform, fills a perceived need, etc. The .44 Magnum and .40 S&W were beneficial products of such a collaboration.
If a new cartridge does not offer significant advantages over well established predecessors, however, it is doomed to failure. It may develop enough of a following to keep a few factory loads and components available, but when the gunmakers start cutting back on models offered in a new chambering- the writing is on the wall.
When the .327 debuted, I said "Huh?" I know some of you just like the guns and cartridge, but I've made it 54 years without one and just can't bring myself to feel slighted over it.
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