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Many great ideas here. I'm not tipping my hand yet.
Here's some more info:
- TFL is not a trademarked name....not by the CA Hunter's Association, William F Buckley ("Firing Line" Magazine) or us. It can't be trademarked and is available for use.
- S.W.A.T. may have it's origins (for me) in the same interests that produced the TFL Web Site, but I'm not at all certain there's any synergy....witness the less than enthusiastic response to the Subscription Offer. I've no problem with this, but the point remains.
- S.W.A.T.'s readership is 50% LEO.....it's content about 20-30% LEO.
- To the extent that special teams are often innovators in tactics and training, the current editorial direction will remain. However, the title and covers belie the value of the magazine to the non-LEO.
- While S.W.A.T. has a loyal readership, the title change will be phased in. I'm not worried about loosing subscribers as the content will not be affected, other than the improvements we're adding to layout and columns.
Thus the need for a name change at this point.
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