Yep my Wally World has been honest on their prices, but scarce on the ammo.
My local gun shop (sorry, LGS) guy told me that last weekend he saw Win 9mm FMJ white box ammo at Wal-mart. He bought 3 boxes (the limit at the time) and then sent his wife in to buy three boxes. Not to re-sell and gouge people, but so he could have something for his CCW students to shoot. I give him an all-good pass on that purchase.
My store has also implemented the one box per day rule. Can't decide how I feel about this. It DOES result in more ammo on the shelves - I bought some 22LR today that had been barren for a month. But I also passed on some 45ACP ammo because I already had my "one box". I am too damn American - tell me I can't have something and that is the only thing I will obsess over for the next month.
For the record: Federal Match Grade 22LR 325 count box was $16.25 today. So exactly 5 cents per round. Compare that to what idiots are paying on Gunbroker and it is a steal.