I don't get it either. I own a LCP and it can be a handful but if I were buying a larger, more comfortable gun, it would be a 9mm.
However, in a larger gun the .380 is going to have less recoil than a 9mm in the same frame so maybe they are hoping it finds a niche in the CCW market with people who are less than enthusiasts.
Either way, I'm glad to see Ruger still branching out.
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