Cool rifles, and fun to shoot. Except when the hot, ejected case goes straight up and back landing inside your shirt coller!
When you get yours, take the but plate off, and look for the tag. It will have the name, D.O.B, town, and unit of the person the rifle was issued to. Some guys have actually been able to contact the original soldier.
http://www.swissrifles.com/sr/tags/
$37 doesn't sound to bad for the the G11 ammo. Last I saw, before the ammo panic, it was in the mid thirty dollar range.