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I am also in the camp of RCBS customer service is very generous.
From a business standpoint, I am guessing that if you ran the real numbers, RCBS gains more in business from the fact being known about their excellent customer service, than the minor cost of shipping some low cost parts at no cost to the customer.
I really don't believe the cost to purchase new RCBS reloading equipment is impacted at all by their customer focused actions. The profit from the incremental sales benefit will pay for many token parts given away.
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