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And we've had especially good luck with rewarding and reinforcing good behavior -- witness the Starbucks "buycott" where gun owners dedicated a day to buying something from that company.
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We need to have these more often. We did it once for Starbucks for one day, but punitive boycotts are ongoing. We need to make an ongoing show of supporting especially pro-gun businesses that specifically say or have made it know to have welcome gun policies.