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Im starting to regret I started this thread. My only reason was to disuss my displeasure of how the shop was pricing its goods. I will not shop there ever. Other posters want to talk about economics and supply and demand. I understand economics and how a business is run. I will continue to use my LGS that I have supported over the years. He has remained fair thru out all this. His powders and primers are still within reason, and PMC 223 ammo is going for $9.99 (not $22).
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There you go. Reputation and "branding" are another aspect of free enterprise. You prefer his "brand" and reputation he has built with you. Excellent.