Factory-made firearms are often referred to by the name of the maker, Remington, Colt, etc., and by model number if one wants to be more specific. (I for one hate silly abbreviations like "Remmy", "Winny", "Springer", and the like.)
Custom rifles generically are usually just called "custom rifles" unless the maker is well known, like P.O. Ackley ("I have an Ackley in .300 Ackley Improved..."). If a maker, even a lesser known one, marks the gun with his name or trade name, I would refer to it that way.
Of course, there have been many occasions when a firearm did not work as I thought it should - failed to feed, failed to fire, or wouldn't hit a washtub at 50 feet. Then I called it something like &%*$#$^%(*) POS!!!
Jim
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