It was an "ironical humor" answer.
Again, the main point is that ideas are hatched up by people who have no concept of actual realities and make decisions based on how something sounds on paper, and don't bother to "scratch" the surface. 1914 and 1915 campaigns were disasters to the Brits, because they were planned and organized by some fatass general back in England who had not even bothered to visit the front lines. Gallipoli is another example.
American Doughboys advancing across "No Man's Land" firing pistol cartridges out of their rifles? Give me a break.
Edit: Irrelevant comment removed.