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We need to get away from the thought that a 10% markup is the same as a 10% profit, too. The markup pays for a mortgage, utilities, repairs, interest on inventory, employee salaries, wear and tear on display cases and cash registers and such, all before the owner makes a dime. My bet is that a 10% markup is a net loss for a small gun shop. I don't know how they are making it with internet sales keeping prices down. And for that reason, I don't begrudge them the bigger markup on used guns and accessories.
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