There have been some excellent analyses on this thread.
Appearance is important. Dressing like a slob or toting an AR into a restaurant because "it is my right" does not win hearts and minds. Going to a gun-rights rally decked out in camo - not helpful.
Also, many pro-gun folks are only about guns. Have some other interests. A shared love of music, photography, sports, the outdoors, etc. can lead to a productive conversation about guns.
This is hard - but be an active listener and show a little empathy. A friend's wife and I were discussing prepping in case of a natural disaster and I asked if she had thought about a security plan. She said no, she was terrified of guns. I asked why. She said because of the violence they represent. I said I understood. Then I gently move to "we don't blame cars for drive-by shootings, though". An a-ha moment. She later agreed that going to a ladies-only shooting class would be a good idea.
Lastly, some people simply won't change. Recognize them and move on.
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