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The NSSF doesn't get a kickback, but the NSSF does employ Reed to handle the NSSF's annual SHOT Show. The other issue is that a great many of the exhibitors are likely NSSF members. While we tend to think of the SHOT Show as the world's biggest gun show, it is actually the "Shooting, Hunting, Outdoor Trade" Show. If one were inclined to be charitable, one might propose that the NSSF just doesn't want to see their members who DON'T pull out be hurt by low attendance.
Personally, while I could accept that as the NSSF's reason, I nonetheless do not approve of their position. I will (if I ever finish writing to legislators) write to the NSSF and suggest as diplomatically as possible that they find some other company to run the SHOT Show from now forward.
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