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"Unless you can build it cheaper than the competition it will fail. And the shells have to be cheap too."
That's the thing...
You can build a better mousetrap, but it does NOT guarantee that anyone is going to beat a path to your door.
The land of futility is littered with the corpses of products that were better than their established counterparts but which just couldn't knock the tried and true product out if the slot it had occupied for so long.
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"The gift which I am sending you is called a dog, and is in fact the most precious and valuable possession of mankind" -Theodorus Gaza
Baby Jesus cries when the fat redneck doesn't have military-grade firepower.
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