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If "George L.Herter" is googled, it will soon be seen that he was very much invested in all sorts of promotions, not all guns/sporting related.
I always used to keep one of the Herter's catalogs on hand, though - as I thought them worth more than what they sold, as entertainment and as an informative source many years before computers.
The center 10 pages or so, were shiney paper ILO raggy, and always had full-color photos of gunstocks made up in various different woods & grades, to drool over.
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