. . . .hard to imagine that's possible, I know.
There was a discussion recently about the use of language in the PR battle, where I pointed out the efficacy of creating a catch-phrase, often a hyphenated pair of words that characterize an idea in a memorable way. Here is the Brady Campaign, transparently attempting do exactly that with a newly-minted, hot off the linguistic press, are you ready for it?
Behold:
'Nuff said.