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**Rich Lucibella** · September 4, 2007, 02:02 PM

Gdeal-
I'm not going to speak to the value of the Editorial in SWAT. I'll let others do that. As to the advertising mix, SWAT has never come close to 75% advertising; or 50%. When advertising grows, we have more money. When we have more money we add pages.

Pretty simple formula.

Rich

September 4, 2007, 02:02 PM	#2
Rich Lucibella Staff Join Date: October 6, 1998 Location: South Florida Posts: 10,229	Gdeal- I'm not going to speak to the value of the Editorial in SWAT. I'll let others do that. As to the advertising mix, SWAT has never come close to 75% advertising; or 50%. When advertising grows, we have more money. When we have more money we add pages. Pretty simple formula. Rich __________________ S.W.A.T. Magazine Weapons, Training and Tactics for the Real World Join us at TFL or at AR15.com or on Facebook