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Perhaps if Midway spent less time on advertising their products in fancy catalogs to people that already buy from them, they could cut their prices a bit.
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...would be an awful idea. They can't stop the outrageous success of their business and in the amount of time it took you to enter your post, they probably sold 8 sets of .357 Magnum dies, no matter how much Zeke's Guns & Fish Hatchery is selling dies for.
And they are
still funneling more raw $$$ to shooting events and Pro-2A causes then probably all of the other businesses mentioned in this entire thread, combined. Money from their customers, and their own money. Larry's money.
They'll do fine while some of us price-shop. I love Midway and I also do it myself, I buy from many places.
Midway USA is damn good people.