The Firing Line Forums - View Single Post - Glock Mandates and Enforces Minimum Advertising Price (MAP) Policy

Musketeer · January 24, 2007, 03:14 PM

It is not in the firearms industry alone. I have seen the same policy with minature hobby equipment. On line dealers were advertising at 20%+ off of what a brick and mortar store could sell and the manufacturer realizes that the life of their product depends on an actuall shelf presence at brick and mortat shops. What they do is make it a requirement of doing business with them that dealers NOT advertise lower prices on line. Violate the policy and they are cut off.

It makes sense and Glock is just trying to help out the dealers who brought them to the dance.

January 24, 2007, 03:14 PM	#4
Musketeer Senior Member Join Date: September 12, 2005 Posts: 3,733	It is not in the firearms industry alone. I have seen the same policy with minature hobby equipment. On line dealers were advertising at 20%+ off of what a brick and mortar store could sell and the manufacturer realizes that the life of their product depends on an actuall shelf presence at brick and mortat shops. What they do is make it a requirement of doing business with them that dealers NOT advertise lower prices on line. Violate the policy and they are cut off. It makes sense and Glock is just trying to help out the dealers who brought them to the dance. __________________ "Religions are all alike - founded upon fables and mythologies." Thomas Jefferson "The way to see by faith is to shut the eye of reason." Benjamin Franklin