Post-WW II, we've created the wealthiest society in the history of the world. No matter what the artifact, there are more choices, now, than ever in history.
For that matter, when I was a kid, there were--basically--three hunting magazines at the news stands.
The Model 70 came in standard, featherweight or Super Grade. Period. Same for the other few brands available.
No .223, no .243, no .308, no 7mmRemMag or .264 WinMag, etc., etc.
And no Internet for folks to spend hours picking fly-poop out of pepper.
Wealthy folks--and if you live in the US you're weallthy by world standards--you have choices and the leisure time to discuss them.