In the '90's, I had to endure a hard-core Amway sales pitch by a gun dealer that I decided to use for a transfer. I thought to myself "what the heck did I do to have to endure this idiot and his friends swooping down on my like vultures?" Needless to say, I never stepped back into his shop.
While this was not a matter of racism or sexism, I would be equally as turned off by that. When people go to a gun shop, they want to look at guns and talk guns. How hard is that to understand?
Regarding all the zombie stuff - it's trendy and stupid. The targets don't bother me, but I saw several AR's done in "zombie" and "skull" themes. Nothing screams "mall ninja video gamer" more than an AR with zombies anodized all over it.
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Do the prevalence of zombie and vampire titles reflect poorly on bookstores?
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I am not of the opinion that this is is at all comparable to a gun store selling rifles with zombies all over them. First, real guns are nothing like books. A toy gun would be closer to a book. Second, if a book store had a section devoted to: how to make bombs, computer viruses, methamphetamine, poison, and various other types of criminal and anarchist endeavors, that would definitely reflect poorly on a bookstore that is trying to cater to most family oriented folks. Do you think Ford is going to come out with a new line of trucks depicting splattered zombie guts all over the front hood?