A fair price is whatever some one is willing to pay.
If you sell them below current market value, you'll probably see the very same magazines re-listed within a matter of minutes or hours, using your photos (since they don't even have possession yet).
Set a high BIN price, if you want the BIN option. Otherwise, let the bidders determine what they're worth.
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Don't even try it. It's even worse than the internet would lead you to believe.
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