Compared to many other "premium" bullets, the TSX/TTSX line is not particularly expensive.
Swift, North Point and Speer Grand Slams are close to the same price or more, depending on the bullet.
Nosler Partitions are equal or more, Woodleigh's are more. Nosler E-tips, Sierra Game Kings and the Hornady GMX line are all similarly priced.
So, yeah, there are cheaper bullets but the Barnes pricing is not out of line with other high-end bullets.
Whether ANY of them are worth the price is another question but the Barnes is not comparatively over-priced.
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