It would depend on the display of the magazine - as in how much of the front page is viewable.
If just the top couple inches, it may be best to have the official nomenclature right there - snazzy graphic title for an eye-catcher & that's where the name itself would come into play. But, for 1/2 page or better, the month's feature itself could be used for the "pull in."
Looking at the current SWAT mag cover pic, there's a "pull-in" for the "professionals" in the "Creating a Tact Team .... " which draws the eye.
I'm thinking that the month's feature, right above the mag's title/name would/could be The Draw & eye-catcher.