My reason for not subscribing can be attributed to my extreme preference for privacy. It's not a paranoia thing, just a part of my character makeup. I believe the last gun-related magazine I subscribed to was American Rifleman about thirty years ago. I'm a private person, and this trait permeates all facets of my life.
I have purchased many gun rags off the shelf. I quit buying them for all the obvious reasons. I plan on buying SWAT off the shelf. I appreciate your price break, but I'd rather pay the higher news-stand price. UNLESS: does buying off the shelf affect your profits? I know the retailer takes a bite, but do you make at least the same when someone buys off the shelf? If you get more money through a subscription than from news-stand sales, I will subscribe.