It's (wolves and their protection) all about that warm fuzzy feeling city people get knowing that somewhere out in those deep dark woods of the West, lives the "endangered wolf and her poor little pups".
Most who support the wolf re-introduction have never, and will never, see a wolf. Most have never and will never see a moose and her calf in the spring. Most have never and will never care that the poor moose is soon to be the next endangered species.
When it happens, those city folk will have another species to feel all warm and fuzzy about!