Ruger put on that "billboard" under a court-ordered settlement; had they not done so, the suit could have bankrupted the company. So you might consider that the choice would be a Ruger with the markings or no Rugers at all, ever. You can be irate over our "justice" system but you can either work to change the system or you can move to another country.
S&W was also under legal pressure from the Clinton administration, which was trying to shut them down; part of the agreement was a lock. Even though S&W is under new management, the company still is legally obligated to carry out their agreement. Whether S&W did it the best way is arguable, but at least its use doesn't involve removing the grips. And we can still buy S&W's.