Arrest the guy who came up with this promo for endangering the public.
As has been stated here numerous times- any concealed carry American would have been in his rights to have drawn his weapon and potentially open fire had these people pointed their 'fake' weapons at him or the assembled crowd.
On what planet does this make sense when not so long ago we had a nutjob kill so many people in a theater?
Someone needs to go to jail for this stupidity.
The vulture lawyers should have a field day on this one.