Also, from Tolkein:
I do not love the bright sword for its sharpness, nor the arrow for its swiftness, nor the warrior for his glory. I love only that which they defend.
I saw that article a few weeks back, and I also chuckled at the reference to Cobra Command.
Step back for a moment and read it from the standpoint of a party who doesn't have a dog in the fight. It comes across as catty, pejorative, and generally mean-spirited. Let the other side sink to that as often and as widely as possible. Their morbid and insulting portrayal of gun owners as knuckle-dragging hillbillies in the first months of the year really turned a lot of moderates against them.