It's pretty clear that some posting have no clue about guns while others have no clue about business. And both groups want the same dang thing, $700 guns for $300.
I'll be the first to admit that I prefer the older 10/22's over the newer ones, prefer the Security Six to the GP, don't like loaded chamber indicators and mag disconnects, etc, etc. But I realize what and why they do certain things and overall think they make good products at a price point to fill a niche. They are also doing some things better than before like producing quality high-cap mags, improving the Mini, improving the accuracy of the 77, introducing new and innovative guns, etc.
Sure there are better guns made in each of the categories Ruger ventures into but you have to pay for it. That improvement, sometimes a very small improvement, doesn't come for free like some here tend to think it should. Ruger was one of the best values in guns when they started in the 50's, was again in the 60's, the 70's, the 80's and the 90's. Hasn't changed much this century.