We need an offensive strategy and that strategy should probably start where we are most vulnerable. Background checks are the issue on which our opponents have the greatest prospect of prevailing against us.
We deny the validity of multiple polls, over a number of years, that show very high public support for background checks. And we are deluding ourselves.
Our opponents have invested 20-30 years of effort -largely successful- to equate "background checks" with "keeping guns out of the wrong hands" in the minds of the general public. Yes, if people were better informed, that would not be the case. And, yes, our opponents tout background checks while actually pursuing recordkeeping that is the prerequisite to registration. But we may not have 20-30 years to undo our opponents' efforts and re-educate the general public; we only have to lose once.