Is all this stuff about scent a big story that makes money for the sellers of the scent products or what?
More or less. I'm sure that deer can be spooked by scent, however, you can get away with a lot more in the woods than the "products" companies would lead you to believe.
I too pee in the woods with no seemingly ill effect. I don't use scent blocking clothing or any other scent masking products. A few years ago, I literally had three doe walk right up to me as I sitting against a tree. The lead doe, I could have reached out and grabbed her, she was that close.
The nearest I could figure, she caught wind of the hard candy I had in my mouth and came on in for a closer look and didn't pay any attention to my other smells at all.