The anti-gun anti-second amendment folks only wish to demonize firearms, (assault weapons in particular) and denigrate Americans.
I'm sick of all the political correctness and BS. Maybe we should start associating assault weapons with other items keeping America safe from terrorism, like drones, and the Patriot Act. (And yes I know that both drones and the Patriot Act aren't necessarily something which can't be put to an evil use even by our own government).
So how about something patriotic like - "Assault weapons - Helping Americans reduce terrorism one terrorist at a time."